B-Corps and the Future of Capitalism

B-Corps and the Future of Capitalism

Capitalism is coming under increased scrutiny in the United States, particularly in the context of Covid-19 and the ongoing protests surrounding racial justice issues, to say nothing of climate change ( Learn moreoperate.
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B Lab and Stakeholder Capitalism
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In keeping with this change toward stakeholder capitalism, global nonprofit B Lab announced an important step in the transition: six publicly-traded global multinational companies are committing to work together to more deeply embed stakeholder ( Learn more
These firms, however, are all European or South American, not U.S. firms.
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B Corps and Certification
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B Corps are companies that are certified for environmental ( Learn more
B Lab recently created a certification process for large companies, but the organizational and financial complexity of these entities makes certification particularly challenging for them.
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The B Movement Builder Program
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This is where the B Movement Builder program comes in. It provides a pathway for these companies to make step-by-step changes, introducing more social and environmental programs into their operations. This can help them to make progress over time in ways that are more feasible for them.
The movement is also designed to help companies identify goals that are connected to the UN Sustainable Development Goals (SDGs). The program is designed to create a network of peers that collectively work together to achieve common goals and help each other learn to be more sustainable.
The First Cohort
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The B Movement Builder’s first cohort of firms includes Bonduelle, a vegetable processing company based in France, as well as Givaudan, a flavors and fragrance company based in Switzerland, and retailer Magalu and steelmaker Gerdau, based in Brazil. The cohort also includes food products company Danone, based in France, which has committed to become a B Corp by 2025. Finally, it includes beauty company Natura, which is a publicly traded B Corp.
In all, these companies have between them revenues of $60 billion and 250,000 employees.

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