California Grower Announces Sustainability Certification for Strawberries

California Grower Announces Sustainability Certification for Strawberries

California Giant Berry Farms is creating a new sustainability certification for strawberries, partnering with Measure to Improve, LLC, to introduce the standard. 
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Triple Bottom Line
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The Sustainably Grown standard uses a triple bottom line approach, one that addresses issues related to social, environmental, and economic | Learn more on Commonshare | sustainability. The standard mirrors California Giant’s previously-established People, Planet, Product standard.
Joe Barsi, president of California Giant, says that the company has created a challenging certification, “but it was the best one for California Giant because it aligns with our own long-term approach to sustainability.” 
Adopting Sustainable Agricultural Practices
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As consumer markets gravitate toward sustainably-grown produce, more and more growers in different agricultural sectors | Learn more on Commonshare | are finding it necessary to adopt sustainable agricultural practices | Learn more on Commonshare |, and California Giant is no exception. 
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Pilot Program Concluded 
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California Giant is pioneering the standard at Satsuma Farms. As Satsuma Farms owner Rich Uto explained, sustainability “is the next step for growers. We live differently now, and we need to do things differently.” 
Drawing on support from Measure to Improve (MTI), California Giant launched the pilot certification program. MTI provided guidance throughout the pilot, which has now concluded in August 2020. 
Sustainable Agriculture manager Kevin Warner was impressed by the dedication and success of the pilot, noting that Uto and Satsuma Farms “did a great job on their Sustainably Grown certification audit.” 
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Certification an Investment 
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Even in the face of the Covid-19 pandemic, California Giant remains committed to the ongoing trend toward sustainability | Learn more on Commonshare |. The company will continue to work with MTI as it rolls out the standard over the next few years. 
California Giant sees certification as an investment. As MTI CEO and Founder Nikki Cossio explains, certification “is a worthwhile investment if it aligns with your business values and your customer’s values.” 

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