Last News about Sustainability and Ethical Brands Fashion & Apparel Fashion Positive Releases Circular Materials Guidelines

Fashion Positive Releases Circular Materials Guidelines

Fashion Positive Releases Circular Materials Guidelines

Fashion Positive has released a new set of “Circular Materials Guidelines,” a major milestone in the fight to promote circular materials, optimized for the circular economy, in fashion.
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Circular Economy 
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Circular fibers and yarns can be used to develop clothes and footwear that are designed to serve green, eco-friendly goals: cleaner, safer, high-value, long-lasting, and therefore less impactful on the environment. 
Product lifecycles key
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One of the master keys to a circular economy | Learn more on Commonshare | is refining and extending a product’s life cycle. In essence, a truly circular product is one that is designed to be ultimately recycled or composted. 
This may mean designing a product so that it can be disassembled and reused. Alternatively, the idea might be to remake the product | Learn more on Commonshare |. 
Circular materials and fashion
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To date, however, the key roadblock to developing a truly circular economy in fashion has been the lack of alignment between material design and the fashion industry.
Enter Fashion Positive’s new Circular Materials Guidelines. The purpose of the guidelines is to provide a set of design principles to enable innovators, manufacturers, and brands to design for safer, cleaner, greener fibers. 
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Roots and Goals of Fashion Positive
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Fashion Positive originally began as an initiative of the Cradle to Cradle Products Innovation Institute, and is now in its sixth year. Since launching, it has become an initiative of Textile Exchange, its fiscal sponsor.
Now Fashion Positive is working to define the way into a more sustainable and circular future for the fashion industry through “better” and “best” material recommendations. The materials Fashion Positive recommends include recycled and reclaimed feedstock that have been turned into fiber content. 
The guidelines also address chemical safety, cleaner water, and renewable energy. As the organization explains, the aim “is to enable materials to be circulated for endless use rather than ending up incinerated or in a landfill to further pollute our planet.” 
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The Fashion Industry Must Become Greener   
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At present, the fashion industry produces up to 10% of global carbon emissions | Learn more on Commonshare |, and consumes 79 trillion liters of water. It also generates 92 million metric tons of waste every year. 
But as the world transitions toward a greener and more sustainable economy | Learn more on Commonshare |, it is increasingly clear the fashion industry will not survive under the current paradigm. Investors and businesses are more and more taking environmental impact, sustainability, and governance into account. 
A new age of “carbon conscious” capitalism | Learn more on Commonshare | is dawning, and Fashion Positive’s guidelines provide a roadmap for the fashion industry to follow into a cleaner, greener future. 

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