It a leading grower, packer, and developer of premium apples is taking steps to become an industry leader for sustainability.
For Honeybear, sustainability “has always been a part of doing business,” explains Don Roper, vice president of sales and marketing. Roper says that Honeybear’s goals are aggressive, but they believe “it’s our responsibility to be stewards of the land.”
Four Sustainability Goals
Honeybear has partnered with the Sustainable Food Group® to identify four key sustainability opportunities: 1) promoting pollinator health; 2) packaging, 3) food loss and waste, and 4) climate and energy.
Honeybear already has a certification program, Honeybear Brands TruEarth™, one it has used for more than 10 years. These four goals will take Honeybear to new heights of sustainability.
Honeybear Brands will be practicing pollinator conservation practices on 100% of U.S. orchards supplying them with fruit. The company will also work to increase pollinator abundance, including developing 50 acres of pollinator habitat by 2025 to help foster native pollinator populations that in turn will help promote apple production.
Honeybear has adopted a goal to eliminate all plastic in their branded packaging by 2030. They are exploring various options to reach the goal, including packaging made from renewable energy and compostable alternatives.
Food Loss and Waste
Food loss and waste is an issue along the entire supply chain. Many retailers have set goals for achieving zero waste. Honeybear Brands has already taken steps to divert much of their unsellable fruit to other avenues, but their goal is for zero food waste in landfills by 2025.
They are already using juicing, animal feed, and composting to repurpose fruit that would otherwise go to waste.
Climate and Energy
Honeybear is seeking carbon neutral status by 2040, hoping to do its part to reduce the 10% of all greenhouse gas emissions that come from modern agriculture | Learn more on Commonshare | as of 2018. The plan is to source 100% of electricity used at company facilities from renewable sources by 2025 and to reduce greenhouse gas emissions | Learn more on Commonshare | by 15% in their operations by 2030.