How Fashion is Adapting to the Covid-19 Crisis

How Fashion is Adapting to the Covid-19 Crisis

The novel coronavirus pandemic has pitched the global economy into a bear market that has not spared the fashion industry. The April 15 Census Bureau release ( https://www.census.gov/retail/marts/www/marts_current.pdf )indicated a 50.5% decline in total clothing and accessories sales compared with the previous month, and a 50.7% decline compared with the previous year. 
The economic pain has forced even large department stores, such as Macy’s, to furlough millions of employees. Fashion labels have had to cancel entire collections ( https://stylecaster.com/fashion-industry-coronavirus-impact/?utm_source=hsrd.yahoo.com&utm_medium=syndication&utm_campaign=feed )in anticipation of potential warehouse shutdowns and associated delays. However, the fashion industry has also shown signs of incredible resilience and innovativeness. 
Numerous fashion labels have become involved in the effort to produce face masks ( https://www.synzenbe.com/blog/covid-19-couture-10-fashion-brands-that-are-making-face-masks-1001/1001 )to help slow the spread of the coronavirus that causes the disease known as COVID-19. For example, when New York Governor Andrew Cuomo announced a shortage of medical supplies, Christian Siriano ( http://www.christiansiriano.com/ )stepped up and turned his namesake label into a producer of medical masks. 
Many other fashion labels have also volunteered their help. From small-scale Etsy sellers to big-name labels, the world of fashion has mobilized on a historic scale for the purpose of combatting Covid-19.
But the world of fashion is nothing if not creative, and for many designers, it has not been enough to repurpose their production to create medical masks: they have also sought to do so in style. 
Face masks are increasingly blurring the lines between function and fashion, as they serve both to limit the spread of the disease and as personal fashion statements ( https://www.nytimes.com/2020/04/22/fashion/coronavirus-fashion-face-masks.html ). Many designers have created stylish, aesthetically attractive face masks, often using the same fabrics they use ordinarily to create high-end bags, board shorts, or bridal apparel. 
Popular celebrities are also participating in the face mask trend. For example, Miley Cyrus has been photographed wearing a Gucci face mask ( https://pagesix.com/2020/04/24/miley-cyrus-fights-coronavirus-with-fashion-in-gucci-face-mask/ )(granted, a probable bootleg one), along with boyfriend Cody Simpson. 
 
Continue reading on SynZenBe ( https://www.synzenbe.com/blog/how-fashion-is-adapting-to-the-covid-19-crisis-1006/1006 )
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