COTTON United states utilized three radio applications in Bogota to communicate the benefits of U.S. cotton to Colombian shoppers, ensuing in improved revenue of U.S. cotton-abundant clothes at retail. The radio places promoted apparel collections from 3 COTTON Usa accredited models: TENNIS, GEF Person and KOAJ. Buyers obtained about 7,300 U.S. cotton clothes from the brands, predominantly denims, during the 3-day marketing time period.
Some 189,000 folks in Colombia listened to the a few applications on the radio, which bundled interviews with brand names representatives and exclusive studies on U.S. cotton’s benefits. COTTON United states amplified recognition of the marketing through banners and electronic posts by using the radio station, licensees as properly as the www.cottonusalatino.com website and social media.
COTTON United states employed funding from the U.S. Office of Agriculture’s Market Entry Plan (MAP) for this promotion. COTTON United states of america licensees contributed to the action with giveaways for people who produced purchases throughout the promotional period of time. Displays designed with cotton bolls vividly termed focus to the U.S. cotton content in the garments.
For the duration of the promotional interval, COTTON United states achieved about 635,000 people and had 5,184 clicks on Facebook, as properly as achieved about 69,860 additional supporters by radio stations and internet websites.