Stocksy vs. its Mainstream Competittors

Stocksy vs. its Mainstream Competittors

Their success points the way toward a new model of content creation and licensing, one that puts creators in the drivers’ seat.
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Stocksy
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Originally created by a group of stock photo agency employees in 2013, Stocksy(1) | #Stocksy | is a platform cooperative that sells royalty-free stock photos – and offers photographers part ownership.
Stocksy’s founders, Bruce Livingstone and Brianna Wettlaufer, funded their creation with a loan of $1.2 million of their own money.
From the dream to the profitable reality
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With a small, dedicated team and a very small budget, they made their dream a profitable reality by the first year of doing business. The loan was paid back in full in 2015, and the first dividend of $200,000 paid out to Stocksy members.
Contributing photographers
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On Stocksy, contributing photographers receive 50-75% of every license sold and 100% of the extended license. There are three additional licensing options beyond the royalty-free license, including Unlimited Print, Products for Resale, and Electronics.
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iStockPhoto
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Stocksy’s founders were originally from iStockPhoto(2) | #iStockPhoto |, and one, Bruce Livingstone, was himself a founder of that company in 2000. iStockPhoto, or iStock, is the original online source for royalty-free stock images, media, and design elements.
High-quality images with a cheap price
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On iStock, high-quality photos are available cheaply. Users can expect to pay from $8.00-$33.00 depending on the collection and the credit pack selected. Some lower-priced packs are available by subscription.
Humble beginning
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iStock had humble beginnings: Livingstone acquired the URL for $25.00, and charged 25 cents per photo, with 5 cents given to the photographer. In 2006, iStock was acquired by Getty Images.
Licensing from iStock 
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Licensing from iStock starts with a standard license that allows the user to employ the image in for any personal, business, or commercial purpose not specifically restricted by the license. These permitted uses include advertising, marketing, apps, websites, social media, television and film, and many more. Extended licenses are available for circumstances in which the standard license does not suffice.
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Unsplash: another photo-sharing platform cooperative
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Another photo-sharing platform cooperative to launch in 2013 was Unsplash(3) | #Unsplash |, originally founded as a Tumblr blog. Unlike the other two, Unsplash remains a completely free site. Users can log in and download completely free high-resolution photos that they can use for anything.
Unsplash now has over 400,000 photos, which collectively have been downloaded over 310 million times. The company recently raised $7 million in investment – impressive for a company built on literally giving away photos.
New creative ecosystem
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Unsplash is now hard at work on building a new creative ecosystem, leveraging what it has already accomplished, and incorporating blockchain technology.
Lexicon
Stocksy website | https://www.stocksy.com/ |
iStockPhoto website | http://www.istockphoto.com/ |
Unsplash website | http://unsplash.com/ | 

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