The Flower Certifications Every Buyer Needs to Know About

The Flower Certifications Every Buyer Needs to Know About

In more recent years, however, a movement for sustainability and ecological and social responsibility in floriculture has taken root and blossomed (puns intentional). With this in mind, here are 4 of the most important flower certifications every sustainability-minded buyer needs to be aware of. 
1) Rainforest Alliance Certified 
There are significant flower-growing farms in the tropics, where the warm climate, humidity, and abundant rain provide ideal growing conditions for some of the world’s most abundant and beautiful flowers. 
Of course, there are also many ecological and social concerns about flower production in these regions, particularly since they are in developing countries that typically have very weak labor protections, safety standards, and ecological protection. 
The Rainforest Alliance Certified | https://www.rainforest-alliance.org/faqs/what-does-rainforest-alliance-certified-mean | standard is awarded to farms that manage to attain comprehensive standards for sustainable agriculture. Specifically, they must meet three pillars of sustainability: social, economic, and environmental. Flower farmers are significant participants in this standard. 
2) Veriflora 
Veriflora is a standard awarded by SCS Global Services, an organization that serves as a third-party verifier. The Veriflora | https://www.scsglobalservices.com/services/veriflora-certified-sustainably-grown | standard is considered the gold standard of sustainability in ornamental horticulture. 
To qualify for Veriflora, a farmer must meet rigorous environmental and social responsibility standards. In addition to guaranteeing healthy, safe, and fair working conditions for its workers, the organization must demonstrate responsible use of agrochemicals, energy efficiency, climate impact reduction, ecosystem protection, and other things as well. 
3) Florverde® Sustainable Flowers
Florverde | https://florverde.org/ | is an independent social and environmental standard tailored to the flower sector, and created by Florverde® Sustainable Flowers. The certification itself is awarded by third parties, including Icontec and NaturaCert. This standard is grounded in the work of an effective team of agronomists, social workers, and other professionals. 
Florverde’s team reviews and updates the standard in accordance with an advisory council. Any significant changes made to the standard are subject to a process of public consultation. 
4) The Floriculture Sustainability Initiative (FSI or FSI 2020)
The Floriculture Sustainability Initiative (FSI) | https://fsi2020.com/ | was founded in 2012 as a market-driven initiative designed for the participation of international members of the flower supply chain. Together, members are working to foster better and more sustainable industry practices.
Originally created by 25 founding members, all of whom were stakeholders in the flower market, FSI was founded with the goal of achieving 90% responsible and sustainable production of flowers and plants by 2020. FSI originally received support from IDH, the Sustainable Trade Initiative, and IDH continues to be a tremendous supporter. 
Conclusion
The floral industry is making great strides toward sustainability and ecological and social responsibility. The four certifications profiled here are important steps toward an industry that is kinder and gentler to nature and to the people involved in the production of the flowers. Any sustainability-minded buyer would do well to look for them.  

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