The Quest for Better Blue Jeans: How Designers are Doing Denim Better

The Quest for Better Blue Jeans: How Designers are Doing Denim Better

From a sustainability perspective, a pair of blue jeans leaves a lot to be desired, and the reason for that is cotton. 
Cotton supplies the material | https://consciousfashion.co/guides/9-sustainable-denim-brands-eco-friendly-jeans | that is woven into the blue jeans that are so beloved by men and women alike across the Western world and beyond, but cotton is very thirsty and very polluting. 
Growing enough cotton to make even one cotton t-shirt requires enough water to keep a person alive for three whole years – and that water has to be pumped from somewhere, creating demand for ecologically damaging irrigation schemes. 
Pesticides are also used in great quantities to protect cotton plants from harmful insects, adding to the ecological ills. Finally, conventional means of dyeing denim pose toxic threats to the laborers who work dyeing them.
With so many ills, what is the alternative? 
As it turns out, a number of brands are working to do denim better.
Take Turkey’s Iskur Group | http://www.iskur.com/en/sektor/denim-30.html |, for example. The company prides itself on both its vintage collection, with deep indigo colors and natural finishes, and a collection featuring fabrics made of special mixtures of Tencel, linen, and viscose.
Iskur Group prides itself on ecologically sustainable, socially responsible denim. The company’s commitment to ecological and social responsibility stretches across all aspects of production, from sourcing the cotton to the dyeing process. 
Many other brands are also creating ecologically friendly blue jeans, using a variety of tactics to, in effect, do denim better. 
Take Re/Done, for example, a company that collects vintage Levi’s blue jeans and then quite literally reconstructs them into modern fits. The company reuses material that would otherwise be thrown away, even as it showcases how durable Levi’s jeans truly are. 
One special advantage of Re/Done jeans is that because they are made with textiles that have been reclaimed, each individual pair is unique.
Reformation is a bold eco-fashion brand, known for its sometimes provocative campaigns and for challenging the idea that eco-fashion is for people who are not particularly stylish. 
Reformation uses organic cotton in its own original creations and has also launched its own sustainable denim collection making use of surplus and repurposed materials. 
The company Everlane has not specified the sources of its cotton, but it has taken another big step: its jeans are manufactured in a Leadership in Energy and Environmental Design (LEED)-certified factory, one that uses recycled water – 98% of it, in fact – significantly reducing the environmental impact.
Stella McCartney, too, has a line of luxury eco-friendly jeans. Since Stella McCartney is a designer brand long known for ecological sustainability and responsibility, these are a good recommendation.
The rise of ecological consciousness is encouraging an innovative revolution in jeans made from recycled material and sustainably-sourced cotton. Given the prestige of labels like Stella McCartney and Reformation, the industry is likely to continue to move in this direction.  

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