Tommy Hilfiger Pushing Future of Sustainability

Tommy Hilfiger Pushing Future of Sustainability

Tommy Hilfiger has unveiled a new sustainable fashion strategy, with a set of targets designed to take the business in a more inclusive and circular direction. 
The program, “Make It Possible,” is designed to empower a commitment to become fully circular by 2030. The idea is to create fashion that “Wastes Nothing and Welcomes All.” 
Other brands are working on sustainability, too. Timberland has now become the latest outdoor fashion brand to strengthen its sustainability credentials with a similar unveiling of plans. The goal is a net positive impact on the environment | Learn more on Commonshare | by 2030, meaning they will pull more carbon out of the air than they emit.
Gucci is another major brand that has made major sustainability | Learn more on Commonshare | commitments. Five years ago, they unveiled a series of targets to achieve by 2025, including the use of alternative materials, renewable energy, conservation efforts, and waste reduction. 
Fashion has been one of the most polluting industries on the planet, so these moves are welcome. Different companies will need to adopt different targets, but a few general principles are easy to discern. 
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1) Design Better, Keep Cyclability in Mind
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Fully circular products help to separate commercial success – the need to be profitable – from consumption of finite resources. Circular design is actually an opportunity to diversify away from traditional linear production and make waste obsolete, all without sacrificing trade. 
This means designing products for longevity and recyclability. Products must be more repairable and easier to disassemble at end of use. 
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2) Increase Usage of Recycled or Post-Consumer Textiles
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Reutilizing products at the end of their use is crucial to the goal of reducing waste and can involve extending the life of a product or recycling it. The problem, according to the Ellen McArthur Foundation, is that less than 1% of material used to produce clothing is recycled into new clothing. 
The use of alternative materials is facilitating more progress in this area. Tommy Hilfiger, for example, created sneakers made from recycled apple peel fibers. And Lenzing, a leader in wood-based cellulose fibers, has the TENCEL brand, made of lyocell.  
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3) Increase Volume of Used Garments and Footwear Collected 
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Circular models also need to consider value chains, from sourcing to end of life. Garment collection is one step companies can take to become circular. However, collection rates of textiles are 20% globally. 
This is where fashion brands and influencers can really make a difference by incentivizing consumers to bring back used garments. The H&M Garment Collection Program encourages shoppers to drop a bag of unwanted clothing into dedicated recycling boxes in-store. 
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4) Increase Volume of Used Garments and Footwear Resold
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Because so many discarded clothes are still in a useable condition, resale and reuse channels should provide economic and environmental benefits. By extending the life cycle of a garment by 9 months through reselling, waste, water, and carbon footprints can be reduced by 20-30% each. 

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