Vital Farms IPO: Sustainable Farm is Wall Street Success

Vital Farms IPO: Sustainable Farm is Wall Street Success

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Vital Farms in numbers
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Sustainable egg ( Learn moreStates.
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Commitment to sustainable, socially responsible practices
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What makes Vital Farms’ success so exciting is that it is built on a foundation of commitment to sustainable, socially responsible practices. Vital Farms pays its farmers and plant workers at a premium and does not use futures contracts to hedge on prices. 
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The beginning of Vital Farms
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Founder Matt O’Hayer started Vital Farms as a small egg company with 20 hens. His vision is to produce food ( Learn morescale. 
In his words: “There doesn’t have to be a tradeoff with being a profitable company and focusing on your stakeholders. We treat the hens like the sentient beings they actually are, not egg-laying machines.” 
Successful approach
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This approach has been a resounding success. Vital Farms’ products were distributed in 13,000 stores last year, including Kroger ( Learn moremillion. 
Not only is Vital Farms profitable, but the company’s net income margin was also 2.3% last year, almost double that of Cal-Maine, the only other publicly traded egg company. The success of Vital Farms is a big win not only for the company but for the cause of sustainable agriculture ( Learn morewhole.
Lexicon:
Vital Farms website ( https://vitalfarms.com/ )
 

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