Vital Pet Life’s Salmon Oil Certified Sustainable

Vital Pet Life’s Salmon Oil Certified Sustainable

Vital Pet Life, an American pet wellness company, proudly announced that its Wild Alaskan Salmon Oil has now been certified as 100% sustainable by the Marine Stewardship Council (MSC). 
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Certified Sustainable 
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The Marine Stewardship Council (MSC)(1) | #Marine Stewardship Council (MSC) | is a major non-profit organization responsible for setting a standard for sustainable fishing. In order to attain the 100% sustainable certification, Vital Pet Life had to demonstrate that their salmon had been caught sustainably | Learn more on Commonshare |, a standard that includes sustainable harvest and environmental preservation. 
The salmon that the company uses to make the oil have to be carefully handled and kept separate from non-certified fish | Learn more on Commonshare |. Careful labeling is necessary to ensure that the salmon can be traced to a certified sustainable fishery. 
DNA tested
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And the salmon that Vital Pet Life uses are regularly DNA tested to make sure that MSC-labeled products are correctly labeled. This ensures that the MSC label is not compromised.
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Vital Pet Life’s Commitment to Sustainability 
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For Vital Pet Life, the sustainable salmon oil represents a part of a much greater commitment to sustainability. 
As founder Donie Yamamoto explains, since the company was founded, “our core values have always embraced the importance of sustainability and transparency. We are thrilled to announce that our Wild Alaskan Salmon Oil comes from a MSC certified sustainable fishery ensuring it is wild, traceable and sustainable.”
Consumer Enthusiasm for Sustainability is High 
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It’s a good time to sell sustainably-certified products. They were growing in popularity even before COVID-19, and since the pandemic hit, they have only grown in popularity. 
Vital Pet Life markets the Wild Alaskan Salmon Oil as a nutritional supplement. Pet owners give it to their dogs to promote healthy fur and skin, and many are passionate about Vital Pet Life’s Wild Alaskan Salmon Oil. For Vital Pet Life, this certification is an important acknowledgment of the company’s efforts to help pet owners, pets, and the planet itself. 
Lexicon:
Marine Stewardship Council (MSC) website | https://www.msc.org/home |

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