The Better Cotton Initiative – BCI – promotes a comprehensive set of production principles and criteria for growing cotton in a more sustainable manner: socially; environmentally and economically. A member-based organisation made up of players from the entire cotton supply chain; BCI had its first harvest of “Better Cotton” in 2010. BCI currently has a system in place to trace Better Cotton from the farm to the gin. The organisation’s goal is to catalyse the mass market production of cotton produced more sustainably; by creating demand on a global scale for a new mainstream commodity; Better Cotton. BCI is complementary to other initiatives like Certified Organic; Fairtrade cotton and Cotton made in Africa – CmiA -.